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☆ Elon Musk now travels with up to 20 bodyguards who refer to him by the code name 'Voyager,' report says
▼ + stars: | 2024-09-13 | by ( Jaures Yip | ) www.businessinsider.com time to read: +4 min

Go to newsletter preferencesSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. That's the code name that Elon Musk's security team uses to refers to him, The New York Times reported as part of an investigation into the Tesla CEO's protective services. This story is available exclusively to Business Insider subscribers. AdvertisementIn 2022, Business Insider revealed that Musk secretly bought a house after his former address became public knowledge. Related storiesA Tesla SEC filing revealed that Musk's security company billed the company $2.4 million in 2023 and another $500,000 through February 2024, representing just a portion of Musk's total security expenses.

Persons: —, Musk, He's, Errol, Mark Zuckerberg's, Tim, Tesla, Zachary Kirkhorn Organizations: Service, NASA, Elon, New York Times, Business, Times, SEC, Errol's, Apple, Tesla's Locations: bitcoin, Nevada, Texas

☆ Warren Buffett's decision to sell stocks and raise record cash before sell-off sends wake-up call
▼ + stars: | 2024-08-05 | by ( Yun Li | ) www.cnbc.com time to read: +5 min

The selling activity picked up significantly last quarter though with Berkshire offloading more than $75 billion in stocks in the period and raising the conglomerate's cash pile to a record $277 billion. Many Buffett followers view the accelerated sale of his top holdings as a pessimistic call on markets and the economy. Buffett was selling stocks last quarter when the S & P 500 rose to an all-time high in anticipation that the U.S. would skirt a recession while squashing inflation. When Buffett trimmed the Apple stake by 13% in the first quarter, he hinted at the Berkshire annual meeting in May that it was for tax reasons. But the magnitude of this selling last quarter suggests it could be more than just a tax-saving strategy.

Persons: Warren Buffett, Berkshire Hathaway, Buffett, James Shanahan, Edward Jones, Barbara Goodstein, You've, Shanahan, Ted Weschler, Todd Combs, Tim Cook's, It's, Warren, Jim Reid, Deutsche Organizations: Apple, Berkshire, America, Oracle, Dow Jones, Nikkei, U.S Locations: Berkshire, Omaha, U.S

☆ One of Tim Cook's big bets is paying off
▼ + stars: | 2024-07-15 | by ( Jordan Hart | ) www.businessinsider.com time to read: +1 min

Sales in its latest fiscal year hit nearly $8 billion in the country, Bloomberg reported. Apple execs have made it a point to grow in Asian markets in the past year as rivals push forward. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . CEO Tim Cook has led an effort to strengthen Apple's presence in Asian markets.

Persons: Apple execs, —, Apple, Tim Cook, Cook Organizations: Apple, Bloomberg, Service Locations: Asia, India, Shanghai

☆ Tim Cook's views on one of Apple's most controversial products might come as a surprise
▼ + stars: | 2024-06-19 | by ( Beatrice Nolan | ) www.businessinsider.com time to read: +1 min

Tim Cook has shared his thoughts on one of Apple's most controversial products. The CEO was asked to blind-rank Apple products, including the Magic Mouse, during an interview. The Magic Mouse has proved to be one of Apple's most controversial products. AdvertisementTim Cook has shared his thoughts on one of Apple's most controversial products. Cook was asked to put five of Apple's most famous products in order as part of a blind-ranking game.

Persons: Tim Cook, —, Marques Brownlee, Cook Organizations: Apple, Service, Business

☆ Tim Cook's 5 tips on how to run a company and manage your team
▼ + stars: | 2024-06-19 | by ( Jordan Hart | ) www.businessinsider.com time to read: +4 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewTim Cook has been Apple's CEO since 2011, and he's led the tech giant to major milestones and through tough times. Still, Cook has seen the company through major releases like the Vision Pro headset and the launch of Apple Intelligence in 2024 alone. AdvertisementHere are five things managers and CEOs can do to run their companies like the 63-year-old Apple chief. AdvertisementIn the book " Tim Cook: The Genius Who Took Apple to the Next Level " by Leander Kahney, it's revealed that asking employees questions is a management tactic Cook uses often.

Persons: —, Tim Cook, he's, Cook, Stanford University — Cook, Steve Jobs, Jobs, Leander Kahney, it's, Kahney, Greg Joswiak, Apple's, He's, Marques Brownlee, Dua Organizations: Service, Apple, Department of Justice, Business, Apple Intelligence, Gallaudet University, Stanford University Locations: An Alabama, Dua Lipa

☆ Apple poised to beat Nvidia and rest of Magnificent Seven from here, BTIG says
▼ + stars: | 2024-06-11 | by ( Sean Conlon | ) www.cnbc.com time to read: +1 min

The tide's turning in Apple 's favor, with the iPhone maker poised to outperform AI chipmaker Nvidia , according to a chart analyst at BTIG. So far in 2024, Tim Cook's company is ahead less than 7% while Nvidia has soared 144%. AAPL NVDA 5Y mountain Apple vs Nvidia over past five years. Krinsky, whose note was published before the stock market opened Tuesday but after Apple debuted its latest artificial intelligence plans on Monday, said Apple was poised to break out to a new high. In trading Tuesday, Apple climbed as much as 6.7% to a record $206.03 intraday, scoring its first all-time high since last December.

Persons: Jonathan Krinsky, Tim Cook's, Krinsky, Apple Organizations: Apple, Nvidia

☆ The Magnificent 7 companies are worth a combined $14 trillion — here's how much their CEOs make
▼ + stars: | 2024-05-18 | by ( Ana Altchek | Jyoti Mann | ) www.businessinsider.com time to read: +1 min

The "Magnificent Seven" companies include Alphabet, Amazon, Apple, Meta, Microsoft, Nvidia, and Tesla. Here's who earns the most, how much they all made last year, and how it breaks down. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementThe "Magnificent Seven" companies — Microsoft, Apple, Nvidia, Alphabet, Amazon, Meta, and Tesla — have a combined value of nearly $14 trillion.

Persons: Tesla, trillions, Here's, —, Tim Cook's, Andy Jassy Organizations: Apple, Meta, Microsoft, Nvidia, Service, Big Tech, Business

☆ Apple desperately needs its Next Big Thing
▼ + stars: | 2024-05-14 | by ( Paris Marx | ) www.businessinsider.com time to read: +10 min

But after a decade of doing that, iPhone sales are slowing, revenue is down, and the company, again, needs to find its next big thing. Apple's own outlook suggests poor iPhone sales will persist, especially as sales in China rapidly decline. The drawbacks of Cook's divestment from product design and development are now becoming clearer. Both the EU and the US cases would also make some people more likely to switch to a cheaper phone, which would threaten iPhone sales even further. The drawbacks of Cook's divestment from product design and development are now becoming clearer.

Persons: Steve Jobs, Jobs, Apple, Tim Cook, Cook, haven't, Steve, Tripp Mickle, Jony Ive, we've, wouldn't, Let's, aren't, Peter Kafka Organizations: Apple, Apple Watch, IBM, Google, EU, Bloomberg, Nasdaq, Business Locations: China, Asia, India, Indonesia

☆ OpenAI may have finally cracked the code on voice interactions with AI
▼ + stars: | 2024-05-14 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +6 min

In today's big story, everyone's talking — literally — about the big update for OpenAI's ChatGPT that could make your job a lot easier . AdvertisementOpenAI may have finally cracked the code on voice interactions with AI, though. OpenAI says GPT-4o's average response to audio inputs is 320 milliseconds, which is on par with a typical human-to-human conversation. "They've essentially made text input almost be the barbaric form of communicating with ChatGPT (or any AI) now," the developer said. ChatGPT, Tyler Le/BIOpenAI's big reveal shows the shockwaves the startup keeps sending through the tech world.

Persons: —, Here's, ChatGPT Holger Scheibe, Tyler Le, OpenAI, Alex Bitter, They've, ChatGPT, Katie Notopoulos, Siri, it's, Apple that's, Andrew Burton, Justin Sullivan, Rebecca Zisser, Tim Cook's, Tesla, Mark Zuckerberg, he's, Nathan Congleton, Melinda, Gates, French Gates, she'd, Melinda Gates, Bill Gates, Doug McMillon, It's, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Service, Teen, Business, HAL, Hollywood, Apple, Apple's Worldwide, Conference, GPT, Google, Microsoft, Washington, Getty, Tesla, Melinda Gates Foundation, University of Arkansas, Depot, Sony, Disney, Cannes Locations: NBCU, New York, London

☆ One of Tim Cook's top executives could be Apple CEO in a few years. Here are his most likely replacements, report says.
▼ + stars: | 2024-05-13 | by ( Hannah Getahun | ) www.businessinsider.com time to read: +1 min

CEO Tim Cook will be staying at Apple for at least three more years, Bloomberg reported. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . Cook, who succeeded Apple founder Steve Jobs, helped Apple cross the $3 trillion market cap mark — and may push the company past $4 trillion by 2025. In October, Cook told singer Dua Lipa on her podcast "At Your Service" that he hoped his successor would "come from within Apple." This story is available exclusively to Business Insider subscribers.

Persons: Tim Cook, Cook, execs Jeff Williams, John Ternus, —, Steve Jobs, Dua Lipa Organizations: Apple, Bloomberg, Service, Business Locations: Apple

☆ People are tearing into Apple for its latest iPad commercial: 'Steve wouldn't have shipped that ad'
▼ + stars: | 2024-05-09 | by ( Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +3 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. The tech giant unveiled its latest iPad models on May 7. The ad certainly made a statement, just probably not in the manner that Apple intended. "Maybe hire Ridley Scott again next time instead," read one X post referencing the award-winning director behind the "1984" ad. Representatives for Apple didn't immediately respond to a request for comment from BI sent outside regular business hours.

Persons: —, Tim Cook's, 6PeGXNoKgG, Tim Cook, Joe B, Transue, Cook, Roger Rabbit, Apple, Ridley Scott, Y, Paul Graham, Graham, would've, Steve Jobs, Steve wouldn't, Jobs, Apple didn't Organizations: Service, Business, Venture, Apple, BI Locations: Cupertino

☆ A bearish options trade on Apple that wins if the buyback enthusiasm fades
▼ + stars: | 2024-05-07 | by ( Nishant Pant | ) www.cnbc.com time to read: +3 min

Apple surged on Friday following Tim Cook's announcement of the largest stock buyback in stock market history. I'm aiming for a post-earnings "gap fill" trade on AAPL . Despite my long-term bullish outlook on AAPL, I'm considering a short-term bearish trade to fade this post-earnings spike. If AAPL starts against me, I would want to close the trade if I lose 50% of my investment (i.e., $125). BEFORE MAKING ANY FINANCIAL DECISIONS, YOU SHOULD STRONGLY CONSIDER SEEKING ADVICE FROM YOUR OWN FINANCIAL OR INVESTMENT ADVISOR.

Persons: Apple, Tim Cook's, AAPL, Nishant Pant

☆ Are iPhone sales growing or shrinking in China? That depends on which data points you look at, says an analyst.
▼ + stars: | 2024-05-06 | by ( Shubhangi Goel | ) www.businessinsider.com time to read: +3 min

Tim Cook said iPhone sales grew in China, despite external research showing a decline. China accounted for 18% of Apple's sales, making it a critical market for the tech giant. However, over the last quarter, independent analysts have reported a slump in overall iPhone sales in China. iPhone sales in China are a closely watched metric because greater China accounted for 18% of Apple's sales across products in the first quarter, according to the earnings results. Related storiesCook's limited remarks on China's iPhone sales raised questions on Friday's call from analysts who compared Apple's data with independent reports.

Persons: Tim Cook, —, Cook, Max, Wells, Aaron Rakers, Will Wong, Wong Organizations: Apple, Service, Counterpoint Research, International Data Corporation, IDC, Bloomberg Locations: China, Hong Kong, Taiwan

☆ Apple CEO Tim Cook made $63 million last year — here's how that breaks down
▼ + stars: | 2024-05-03 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +3 min

Apple CEO Tim Cook's base salary has been $3 million a year since 2016. His total compensation was $63.2 million in 2023, down from $99.4 million the previous year. AdvertisementApple chief Tim Cook has been paid an annual salary of just $3 million since 2016. However, the CEO of the second-most valuable US company also gets stock awards and a performance-based bonus, which boosts his overall earnings. His pay packet was made up of $46.9 million in stock awards and $10.7 million in non-equity incentive plan compensation.

Persons: Tim Cook's, —, Tim Cook, Cook, It's, Apple Organizations: Apple, Service, SEC, Forbes, Bloomberg, Developers Conference, Business Locations: China

☆ Why Apple is betting big on India
▼ + stars: | 2024-04-22 | by ( Arjun Kharpal | ) www.cnbc.com time to read: +26 min

I think one estimate put, at one point, I think China was producing something like 90% of the world's iPhones. So when we talk about, you know, Apple manufacturing elsewhere, it's going take a long time to significantly ramp up iPhone production elsewhere. And you know, opening a physical Apple store often for Apple is a sign of a big deal. But you know, Apple looking at India going, wow, we've only got 7% of market share there, we could grow huge amounts. And of course, as we know, with Apple, the hardware is the, you know, one side of the equation, but also, you know, Apple makes billions of dollars off of its services business, which includes things like its App Store fees, it's Apple Pay, Apple TV, all of those other products and services.

Persons: Tim Cook, Apple, it's, It's, Tom Chitty, we've, Arjun Kharpal, Arjun, they're, let's, hasn't, We've, they've, Apple's, that's, we're, There's, Narendra Modi, Arjun Kharpal It's, Tom Chitty Huawei, Kharpal Huawei, Tim Cook's, I've, haven't, He's, They've, Arjun Kharpal There's, Tom Chitty Oppo, Tom Chitty Xiaomi, Tom Chitty Samsung, You've, They're, Transsion, Tom, Tom Chitty I'm, Kharpal, Tom Chitty We'll Organizations: Apple, Bloomberg, CNBC, U.S, Arjun Kharpal It's Samsung, Samsung, China, Apple Watch, Huawei, IDC Locations: India, Foxconn, China, beyondthevalley@cnbc.com, Covid, Zhengzhou, Vietnam, Asia, Thailand, Indonesia, Southeast Asia, Mumbai, New Delhi, Xiaomi, Europe, U.S, Arjun Kharpal Vietnam, Hanoi , Vietnam, Hanoi, Taiwan, Beijing, America, Africa, The

☆ Tim Cook visits Singapore amid Apple's Southeast Asia expansion efforts
▼ + stars: | 2024-04-18 | by ( Dylan Butts | ) www.cnbc.com time to read: +2 min

Tim Cook, chief executive officer of Apple Inc., center, arrives at Apple Developer Academy at Binus University in Tangerang, Banten, Indonesia, on Wednesday, April 17, 2024. Apple's Tim Cook is in Singapore for the latest leg of his whirlwind tour around Southeast Asia as the CEO pivots toward the region for expansion and sales growth amid struggles in China. Cook's arrival in the city follows Apple's announcement of plans to invest over $250 million into its operations in Singapore. While the tech giant already employs 3,600 people in the country, Apple said the expansion will provide space for new roles, including in artificial intelligence. Apple did not immediately respond to a CNBC request for comment about Cook's itinerary.

Persons: Tim Cook, Apple's Tim Cook, Cook, Cook's, Lawrence Wong, Lee Hsien Loong, Lee, Wong, Apple, Joko Widodo Organizations: Apple Inc, Apple Developer Academy, Binus University, Bloomberg, Apple, CNBC Locations: Tangerang, Banten, Indonesia, Singapore, Southeast Asia, China, state's, Cupertino , California, Vietnam

☆ Apple CEO Tim Cook visits Vietnam — one of the iPhone giant's most important manufacturing hubs
▼ + stars: | 2024-04-15 | by ( Arjun Kharpal | ) www.cnbc.com time to read: +2 min

Cook will meet with Apple users, developers and content creators during the two-day visit, local media reported. In December, the Nikkei reported Apple was moving some of its key iPad engineering resources to Vietnam. Apple CEO Tim Cook (C) walks near Hoan Kiem lake in downtown Hanoi during his visit to Vietnam on April 15, 2024. India has also emerged as a key hub for iPhone manufacturing. Cook's visit to Vietnam comes after 61 environmental and human rights groups called on Apple to oppose the country's detention of climate activists.

Persons: Tim Cook, Cook, Bryan Ma Organizations: Apple, International Data Corporation, IDC, Samsung, Nikkei, Apple Watch, Getty, CNBC, Bloomberg Locations: Hanoi, Vietnam, U.S, China, Cupertino, Hoan, Giang Huy, Afp, India, iPhones

☆ Apple CEO Tim Cook visits Vietnam — here's why
▼ + stars: | 2024-04-15 | by ( Arjun Kharpal | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailApple CEO Tim Cook visits Vietnam — here's whyCNBC's Arjun Kharpal discusses Apple CEO Tim Cook's visit to Vietnam and how the country has emerged as a key manufacturing hub for the iPhone giant.

Persons: Tim Cook, Vietnam —, Arjun Kharpal, Tim Cook's Organizations: Apple Locations: Vietnam

☆ The effects of the fatal bridge collapse in Baltimore will be felt for months
▼ + stars: | 2024-03-31 | by ( Matt Turner | ) www.businessinsider.com time to read: +5 min

download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . On the agenda today:AdvertisementBut first: The effects of the fatal bridge collapse in Baltimore will be felt for months. ET Tuesday, the 984-ft long container ship Dali crashed into the Francis Scott Key Bridge in Baltimore, bringing it down. AdvertisementNow, China is in a similar situaJtion as Japan once was, as it stares down a property market collapse. But Japan's recovery won't be easy to replicate for China, which has resisted stimulus packages and faces a difficult trade market.

Persons: —, Tim Cook's, Francis Scott Key, Tasos Katopodis, Dali, It's, Sam Altman, Kent Nishimura VCs, Altman, Sam Altman's, Jenny Chang, Rodriguez, I'm, Hannes P Albert, Chelsea Jia Feng, ChatGPT, Mark Zuckerberg Organizations: Business, Service, Apple, OpenAI's, Getty Images, Microsoft Locations: Baltimore, Port, London, China Japan, China, Japan

☆ I followed Apple CEO Tim Cook's morning routine for a week. It left me exhausted and with a budding caffeine addiction.
▼ + stars: | 2024-03-29 | by ( Mykenna Maniece | ) www.businessinsider.com time to read: +2 min

I've been trying to implement a productive morning since moving for work in January. I decided to challenge myself and copy the morning routine of Apple CEO Tim Cook. There's no way I'll ever wake up as early as him, but I did start to enjoy a morning coffee. AdvertisementSince moving to the New York metropolitan area in January 2024, I've been working on establishing a productive morning routine to help me succeed in my transition to adulthood. Minus the early wake-up time, his routine seemed very approachable, with realistic opportunities to integrate healthier habits into my own life.

Persons: I've, Tim Cook, —, Zers, Mark Organizations: Apple, Service Locations: There's, New York

☆ Op-ed: The effusive China tour is a failing playbook for Apple, Tim Cook, and every CEO
▼ + stars: | 2024-03-27 | by ( Dewardric L. Mcneal | ) www.cnbc.com time to read: +8 min

This ritual, epitomized by high-profile engagements — such as Apple CEO Tim Cook's effusive overtures and statements of commitments to China — signals that American corporate titans think the strategy can still work. Tim Cook's narrative of China as "critical" to Apple , coupled with his admiration for the country's advanced manufacturing capabilities, embodies the ethos of this engagement playbook. Apple's Chief Executive Officer Tim Cook attends the China Development Forum in Beijing on March 24, 2024. It's not that the Apple CEO is doing anything wrong. Chinese Apple superfans jostled to enter the smartphone maker's newest store as it opened on March 21 night.

Persons: Tim Cook's, Tim Cook, Pedro Pardo, Jim McNerney, Xi Jinping's, Mark Zuckerberg, Deirdre O'Brien, Strstr, Xi, Xi Jinping, Li Qiang Organizations: Apple, American, titans, U.S, Apple's, China Development Forum, AFP, Getty, Boeing, Airbus, Volkswagen, Qualcomm, Google, Facebook, Huawei, Afp Locations: China, Beijing, Weibo, Shanghai

☆ Apple could double down on China market, Wedbush says, as iPhone sales drop
▼ + stars: | 2024-03-26 | by ( Sheila Chiang | In Sheilachiang | ) www.cnbc.com time to read: +2 min

SHANGHAI, CHINA - MARCH 21: Tim Cook, chief executive officer of Apple Inc., arrives for opening ceremony of the new Apple Jing'an store on March 21, 2024 in Shanghai, China. The new Apple store opens on March 21 in Shanghai's Jing'an district. (Photo by VCG/VCG via Getty Images)Apple could double down on the China smartphone market amid declining iPhone sales and stiff competition in the country, Wedbush Securities said on Monday. Apple needs to overcome its China challenges including a tough macro environment and competition from Huawei before the iPhone 16 release and "it all starts with reaffirming Apple's presence in China," Wedbush said. Cook's latest trip to China, which Wedbush said is "a sign Apple could double down" on China, comes amid reports of iPhone sales in China plunging 24% in the first six weeks of 2024.

Persons: Tim Cook, Wedbush, Commerce Wang Wentao, Cook Organizations: Apple Inc, Apple, Getty, Securities, Huawei, China's, Commerce, China Development Forum Locations: SHANGHAI, CHINA, Shanghai, China, Shanghai's Jing'an, Beijing

☆ Tim Cook's comments about iPhone sales in China just cost Apple $490 million
▼ + stars: | 2024-03-15 | by ( Grace Eliza Goodwin | ) www.businessinsider.com time to read: +1 min

Apple has agreed to pay $490 million to settle a 2019 class-action lawsuit from shareholders. The lawsuit alleged CEO Tim Cook made false comments about China sales in a 2018 earnings call. Apple denied wrongdoing, saying it agreed to the settlement to prevent further litigation. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementComments Apple's CEO Tim Cook made years ago have just cost the company a boatload of money.

Persons: Tim Cook, — Organizations: Apple, Service, Reuters, Business Locations: China, California

☆ Apple reaches $490 million settlement over Tim Cook's China sales comments
▼ + stars: | 2024-03-15 | by ( ) www.cnbc.com time to read: +2 min

Tim Cook, chief executive officer of Apple Inc., speaks during the Apple Worldwide Developers Conference at Apple Park campus in Cupertino, California, US, on Monday, June 6, 2022. Apple has reached a $490 million settlement to resolve a class-action lawsuit that alleged Chief Executive Tim Cook defrauded shareholders by concealing falling demand for iPhones in China. A preliminary settlement was filed on Friday with the U.S. District Court in Oakland, California, and requires approval by U.S. District Judge Yvonne Gonzalez Rogers. Apple posted $97 billion of net income in its latest fiscal year, and its payout equals a little under two days of profit. The case is In re Apple Inc Securities Litigation, U.S. District Court, Northern District of California, No.

Persons: Tim Cook, Yvonne Gonzalez Rogers, Cook, Shawn Williams, Rogers, Apple Organizations: Apple Inc, Apple Worldwide, Apple, U.S, Norfolk Pension Fund, Apple Inc Securities Litigation, Court, Northern District of Locations: Cupertino , California, China, Oakland , California, Brazil, India, Russia, Turkey, Norfolk, Norwich, England, Northern District, Northern District of California

☆ Rivian pulled off a Steve Jobs moment with its surprise announcements
▼ + stars: | 2024-03-08 | by ( Camilo Fonseca | ) www.businessinsider.com time to read: +2 min

Rivian's "one more thing" was a nod to Steve Jobs' habit of teasing a last product reveal at events. Scaringe stunned his audience with the reveal of the R3 midsize crossover, catching the audience by surprise. That comment — and perhaps the whole surprise reveal — was a thinly veiled reference to Apple cofounder Steve Jobs' habit of making last-minute product announcements, introducing "one more thing" after seemingly finishing his keynote speech. AdvertisementBut the R3 wasn't the only surprise that Scaringe had up his sleeve, who added that "there's one more thing." The Rivian R3X performance variant Elliot Ross Studio, INCWith his double-surprise reveal, Scaringe seems to have taken Jobs' penchant for theatricality to heart.

Persons: RJ Scaringe, Steve Jobs, Scaringe, —, Rivian, Tim Cook's, Elliot Ross Organizations: Service, Apple, Apple Watch, Air, MacBook, Elliot Ross Studio, INC

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